Zentoo
Zentoo is a cooperative of fourteen chrysanthemum growers who have been working together under one strong brand since 2007. They share knowledge, data, and distribution. The members benefit from a unique settlement system that eliminates the risks of major price fluctuations, while still maintaining their independence as entrepreneurs. With over eighty varieties of chrysanthemums, Zentoo delivers top quality to customers worldwide on a daily basis. The collective does not aim to be the biggest, but rather the best in terms of product, process, and customer experience. Thanks to their combined strengths in sales, marketing, settlement, and innovation, Zentoo remains a market leader in a dynamic industry, offering flexible deliveries through programs, day trading, and a successful webshop.
Through The Colourful Collective, Zentoo offers a 24/7 one-stop shop where customers can find high-quality chrysanthemums in all colors and varieties, uniformly packaged in a recognizable style. Customers are fully supported with ready-made mixes and export-ready boxes. This allows Zentoo to offer convenience, quality, and flexibility all in one place.
About the projects
Florpartners is closely involved in the strategic development of Zentoo for the future. Together with the board, management team, and members in various working groups, we are working on a jointly supported strategy that aligns with the cooperative’s ambitions and challenges. What makes Zentoo unique? How do we stay ahead? And how do we ensure a functional structure in which every grower feels a sense of ownership?
Together with the team, we focus on themes such as positioning, profitability, sustainability, sales strategy, and retail development. We support Zentoo in making strategic choices, prioritizing projects, and setting up an efficient consultation structure. At the same time, we pay close attention to collaboration, entrepreneurship, communication, and engagement within the cooperative, because a strong strategy only truly works when it is supported by everyone.
The client about Florpartners
“Producing quality flowers every day, that is our passion and that’s what we do it for! To ensure we can continue doing this in the future, we keep evolving. Florpartners helps us move our strategy forward. Remco van der Hoeven guides and supports various working groups and the board. Remco ensures strong coordination, and under his guidance we are making great strides in effective meetings, communication, and demonstrating ownership.”
Monique Grootscholten, Board Member Zentoo